Our MMI RAK project is now live!

Cheers to a new digital chapter in Ras Al Khaimah!

We’re excited to announce that the new MMI RAK e-commerce platform is now live, replacing the former Al Hamra Cellar brand with a refreshed identity and upgraded digital experience. Ras Al Khaimah (RAK), one of the UAE’s fastest-growing emirates, is evolving into a vibrant hub for both business and tourism.
MMI’s ongoing investments in the region reflect this momentum, and we’re proud to support them on this journey. After the successful relaunch of MMI Home Delivery, we’re now thrilled to contribute once again, delivering a robust and customer-centric platform for RAK.
Shout-out to our stellar team at Retter. This launch was powered by your creativity, commitment, and sharp execution. From the first line of code to the final deployment, your efforts turned a vision into an amazing digital experience. You didn’t just deliver...you elevated it.
Explore the platform here: www.mmirak.ae
More to come!