Emirates Leisure Retail
Emirates Group’s F&B operator in the UAE
LiveMigrated from a black-box SaaS vendor
Costa Club UAE. Loyalty in the customer’s pocket.
The Costa Club UAE app and the customer platform behind it: loyalty, CRM and a stored-value wallet with Apple Pay, relaunched on Retter for Emirates Leisure Retail.
- Markets
- United Arab Emirates
- Channels
- App · Wallet · In-store loyalty
- Industry
- QSR · Coffee · F&B
- Holding group
- MMI · Emirates Leisure Retail
Costa Coffee UAE is operated by Emirates Leisure Retail across 160+ stores. The club app and the CRM, loyalty and wallet behind it were migrated off a black-box SaaS vendor onto Retter, with the customer records carried over. The business now owns its loyalty rules, member data and release cadence, and the AWS foundation runs it through busy periods.
What Retter built
Loyalty, CRM and wallet, owned by the business.
- +3,775%
- orders after relaunch
- 160+
- stores in the UAE
- 1
- customer record