Emirates Group · Emirates and dnata
The airline group’s staff benefits programme, Emirates Platinum
In progressMigrating from the existing Platinum platform
EK Platinum. 10,000+ offers for 120,000 people.
For Emirates and dnata, Retter is revamping the Emirates Platinum loyalty platform, with 10,000+ merchant offers for more than 120,000 Emirates Group staff and their families.
- Markets
- UAE · Emirates Group staff worldwide
- Channels
- App · Merchant network
- Industry
- Travel
- Holding group
- Emirates Group
Emirates Platinum is the group’s staff benefits programme. It has paid and unpaid tiers and a merchant network that spans events, leisure clubs, restaurants, retail and entertainment. Retter is rebuilding the platform behind the programme and the EK Platinum app.
What Retter is building
10,000+ offers on one loyalty platform.
- 120,000+
- members
- 10,000+
- merchant offers
- Paid & unpaid
- membership tiers