Many storefronts. One connected business.

Web, app, loyalty and home delivery for MMI in Dubai and Ras Al Khaimah, on a shared backend that serves every storefront and region.

Markets

Dubai · Ras Al Khaimah

Channels

Web · App · In-store loyalty · Home delivery

Industry

Retail · E-commerce

Holding group

MMI · Emirates Leisure Retail

Retter built the online shop, the Cheers Club app and the loyalty programme that connects purchases across web, app and store, with home-delivery ordering and fulfilment tied into the operation. Le Clos and MMI RAK run on the same backend, so each new brand or region starts from what already exists.