PAUL Arabia · Azadea Group
The French boulangerie PAUL, represented across the Middle East by Azadea Group
LiveMigrated from a black-box SaaS vendor
One app. Nine countries.
The PAUL Arabia customer app for Azadea Group, with Retter responsible for both the backend and the front end, and the needs of each market built into the experience.
- Markets
- UAE · KSA · Qatar · Kuwait · Bahrain · Oman · Jordan · Egypt and more
- Channels
- App · Ordering · In-store loyalty
- Industry
- QSR · Coffee · F&B
- Holding group
- Azadea Group
Azadea represents the French boulangerie PAUL across the Middle East. The app was migrated off a black-box SaaS vendor onto Retter and now runs in nine countries with multi-currency and multi-language support, several delivery aggregators and an integration with the Oracle Micros Simphony POS.
What Retter built
One app across nine countries and currencies.
- 9
- countries on one app
- Multi
- currency and language
- Simphony
- Micros POS integrated