Backoffice first. App and web to follow.
An engagement in progress with Alshaya Group in Türkiye for Shake Shack and Pinkberry. The backoffice is being built and reviewed with the customer module by module, while the app and web ordering flows move into build once their designs are approved.
- Markets
- Türkiye
- Channels
- Backoffice · App and web to follow
- Industry
- QSR · Coffee · F&B
- Holding group
- Alshaya Group
Alshaya Group operates Shake Shack and Pinkberry in Türkiye. The merchant backoffice is being delivered first, walked through with the Alshaya team as each module lands. The customer app and web experience have been designed and are presented for approval before build.
What Retter is building
Backoffice delivered module by module.



