GratisEvery channel. One foundation. A release every week.
Retter builds and runs the platform behind Gratis: the web store and app, the backoffice the business works in, and the backend that connects them. Work is planned with Gratis and released to production weekly.
- Sector
- Retail & commerce
- Markets
- Türkiye
- Engagement
- Apps and business tools

GratisApp & web
What Retter builds and looks after
GratisIn the shop. Online. All together.
Customers shop through the app and website. Staff manage orders and help customers using tools we build too. Retter improves all three every week and helps the team meet its audit requirements.
Beauty retail, wherever customers shop.
The website and app share product and order information. We keep improving shopping, returns, reviews and the way customers find products.
- Customer app and online shop
- Returns, reviews and product discovery
- Relevant offers for different customers
The tools the business runs on.
Staff can find orders, update offers and help customers. Each person gets access to the tools and information they need.
- The right access for each team member
- Remove access when staff leave
- Manage orders, promotions and customer questions
Audit findings, taken care of.
When an audit asks for changes, we help the team make them and show what has been done.
- Updates to agreements and customer consent
- Access checks and reports for auditors
- Consistent customer groups across staff tools
A live business, moved forward.
We moved the existing online shop while keeping the business running. Today, the team puts improvements live every week.
- Move the shop while it stays open
- Prepare for busy shopping days
- Put improvements live every week
The whole job.
The app is only part of the job. Here are the tools and connections Retter builds and looks after for this customer.
What Retter brings together.
| Part of the business | What we build and look after |
|---|---|
| Digital commerce | The web store and application foundation: shopping, returns with an intermediate return status and updated return conditions, product reviews, blog and SEO improvements, and the product feed used by partner channels. |
| Customer segments | A customer segment structure across backend, storefront and backoffice. The backend is live; customers will see their own segment in the storefront once Gratis approves the release. |
| Backoffice & permissions | A comprehensive permission-management screen for backoffice users, automatic removal of access when staff leave, order-management filters, banner management and customer-service tooling. |
| Compliance & audit | Audit findings turned into prioritised changes and reports: contract and consent fields, data handling and access control across storefront, backend and backoffice. |
| Weekly delivery | A steady cadence agreed with Gratis: work moves from open to test to production every Tuesday, with backend, storefront and backoffice teams releasing together. |
| Migration & infrastructure | The transition of a live commerce operation onto infrastructure that responds to demand, and the foundation for continuing development. |
Built around the business.
Every peak season was a capacity project. Every channel was a separate integration.
The goal: move a busy, live store onto a modern platform without disrupting the business.
What Retter built
- Web store moved live in under five months
- One backbone connecting online and store operations
- Infrastructure sized by real demand, not peak guesses
- New channels plug in instead of starting over
Published project outcomes
The move finished in under five months with zero disruption. Gratis ran a nationwide campaign just three days after go-live, on the same foundation that already powered its app for two years.
These results describe the Gratis engagement. They are not a forecast for another project or a claim about AI performance.
Talk through the project with us

