MMI
Award-winning beverage commerce on one backend.
MMI runs its e-commerce, apps, and regional platforms like MMI RAK and Spinneys on one backend.
The challenge
What they were up against
Multiple brands and storefronts usually mean a backend for each one. Experiences drift apart, and every new launch takes quarters.
MMI needed one backend for every brand and channel, so new storefronts launch fast.
What we built
One backend for every MMI brand and channel:
One backend for MMI e-commerce, apps, and regional platforms like MMI RAK
Personal taste profiles that tailor shopping to each customer
Fulfillment connecting online and in-store
Mircate's engagement engine built into the shopping flow
New storefronts, including Spinneys, launch on it in weeks
The outcome
What changed
MMI was named Most Admired E-Commerce Retailer of the Year at the 2025 IMAGES RetailME Awards. Every brand runs on one backend, so a new storefront is a launch, not a rebuild.
Let's build something
exceptional.
One AI upgrade or a full platform — it starts with a conversation.
