MMIMany storefronts. One connected business.
Web, app, loyalty and home delivery for MMI in Dubai and Ras Al Khaimah, on a shared backend that serves every storefront and region.
- Sector
- Retail & commerce
- Markets
- Dubai & Ras Al Khaimah
- Engagement
- Apps and business tools
MMIWeb & app
What Retter builds and looks after
MMIMore shops. One joined-up business.
Customers can shop, earn rewards and arrange home delivery through MMI’s websites and app in Dubai and Ras Al Khaimah. The brands share the software that makes it work.
Shop on the website or in the app.
Products, orders and customer details stay connected across the website and app in both emirates.
- Web store and customer app
- Personal shopping preferences
- Relevant offers and messages
Rewards that follow the customer.
The loyalty programme connects purchases across web, app and store.
- A shared customer rewards programme
- Earn rewards in the shop, app and website
- Offers while customers shop
The order connects to the operation.
An order placed online connects to the teams preparing and delivering it.
- Home delivery ordering
- Prepare and deliver each order
- Online and in-store connections
A new storefront starts with a foundation.
MMI’s brands, including MMI RAK, share the software for products, orders and customers.
- Shared products, orders and customer details
- Support for shops in different regions
- Use existing tools when adding a new shop
The whole job.
The app is only part of the job. Here are the tools and connections Retter builds and looks after for this customer.
What Retter brings together.
| Part of the business | What we build and look after |
|---|---|
| Web store | The online shopping experience for MMI customers. |
| Customer app | The MMI app, with shopping, preferences and engagement in one place. |
| Loyalty | The rewards programme that connects purchases across web, app and store. |
| Home delivery | Delivery ordering and fulfilment connected to the store operation. |
| Shared backend | A common foundation for MMI brands and regional platforms, including MMI RAK. |
Built around the business.
Multiple brands and storefronts usually mean a backend for each one. Experiences drift apart, and every new launch takes quarters.
MMI needed one backend for every brand and channel, so new storefronts launch fast.
What Retter built
- One backend for MMI e-commerce, apps, and regional platforms like MMI RAK
- Personal taste profiles that tailor shopping to each customer
- Fulfillment connecting online and in-store
- Mircate's engagement engine built into the shopping flow
- New storefronts, including Spinneys, launch on it in weeks
Published project outcomes
MMI was named Most Admired E-Commerce Retailer of the Year at the 2025 IMAGES RetailME Awards. Every brand runs on one backend, so a new storefront is a launch, not a rebuild.
These results describe the MMI engagement. They are not a forecast for another project or a claim about AI performance.
Talk through the project with us