Emirates Leisure RetailCustomer relationships, connected.
CRM, loyalty and wallet modernisation across the Emirates Leisure Retail operation.
- Sector
- Food & beverage
- Engagement
- Apps and business tools
- Customer details in one place
- A customer rewards programme
- Move existing customer records
Built and operated by RetterEmirates Leisure RetailCustomer loyalty
What Retter builds and looks after
Emirates Leisure RetailCustomer relationships, connected.
Bringing customer history, rewards and digital payments together for Emirates Leisure Retail’s restaurants and cafés.
A connected view of the customer.
We moved customer details and rewards from an older system to software the team can improve and connect to its other tools.
- Customer details in one place
- A customer rewards programme
- Move existing customer records
Payments are part of the experience.
Customers can pay and use their stored balance as part of the same app experience.
- Digital wallet
- Apple Pay integration
- Apple Watch support
A foundation that responds to demand.
The software supports customers and staff across restaurants and cafés, including during busy periods.
- Move from the older software
- Prepare for busy periods
- Keep the software working day to day
The whole job.
The app is only part of the job. Here are the tools and connections Retter builds and looks after for this customer.
What Retter brings together.
| Part of the business | What we build and look after |
|---|---|
| Customer systems | CRM, loyalty and wallet brought onto a connected platform. |
| Payments | Digital wallet, Apple Pay and Apple Watch support within the customer journey. |
| Infrastructure | Cloud infrastructure and the ongoing operating foundation. |
Built around the business.
300+ outlets ran on an old, closed system. It was expensive, and every change was a fight.
They needed a modern platform, and a live move that wouldn't disrupt hundreds of stores.
What Retter built
- CRM, loyalty, and wallet rebuilt on AWS
- Apple Pay and Apple Watch built in, end to end
- Customer history moved live, nothing lost
- Infrastructure sized by real demand, not worst-case guesses
Published project outcomes
Costs fell about 70%, and new features ship about 10x faster. Since launch, the team has spent nothing on DevOps. The platform runs itself across 300+ outlets.
These results describe the Emirates Leisure Retail engagement. They are not a forecast for another project or a claim about AI performance.
Talk through the project with us