Emirates Leisure Retail

CRM, loyalty, and wallet — modernized across 300+ outlets.

CRM, loyalty, and wallet moved off a legacy system onto AWS. 300+ outlets, with Apple Pay built in.

Emirates Leisure RetailQSR & Food & Beverage
300+
F&B outlets
70%
lower cost
10x
faster development

The challenge

What they were up against

300+ outlets ran on an old, closed system. It was expensive, and every change was a fight.

They needed a modern platform, and a live move that wouldn't disrupt hundreds of stores.

What we built

A full move to AWS, on infrastructure that scales itself:

CRM, loyalty, and wallet rebuilt on AWS

Apple Pay and Apple Watch built in, end to end

Customer history moved live, nothing lost

Infrastructure sized by real demand, not worst-case guesses

The outcome

What changed

Costs fell about 70%, and new features ship about 10x faster. Since launch, the team has spent nothing on DevOps. The platform runs itself across 300+ outlets.

Solutions applied

How we did it

Agentic Loyalty & EngagementLoyalty that knows every customer, in every market.Agentic Backend SystemsAI that runs your operations, so your team doesn't have to.

Next story

PAUL

Digital F&B across nine countries.

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