PAULA consistent experience across markets.
The PAUL customer app for Azadea Group, with Retter responsible for both the backend and the front end, and the regional needs of each market built into the experience.
- Sector
- Food & beverage
- Engagement
- Apps and business tools
A connected foundation for the business.
The PAUL customer app for Azadea Group, with Retter responsible for both the backend and the front end, and the regional needs of each market built into the experience.
Discuss this partnershipThe whole job.
The app is only part of the job. Here are the tools and connections Retter builds and looks after for this customer.
What Retter brings together.
| Part of the business | What we build and look after |
|---|---|
| App front end | The customer-facing mobile experience. |
| App backend | The services behind ordering, accounts and engagement. |
| Ordering & loyalty | Mobile ordering and customer loyalty in one journey. |
| Multi-market delivery | Local menus, pricing and the systems supporting regional operations. |
Built around the business.
Nine countries means nine menus, currencies, and partner sets. And every channel must feel like the same premium brand.
PAUL needed one platform that grows across markets without multiplying systems.
What Retter built
- Mobile and web ordering in nine countries, with local menus and pricing
- One loyalty program that follows the customer across channels and borders
- Engagement that fits a premium brand
- New markets launch in weeks on the same core
Published project outcomes
PAUL's digital experience runs on one platform across nine countries. New markets launch without rebuilding anything.
These results describe the PAUL engagement. They are not a forecast for another project or a claim about AI performance.
Talk through the project with us