Starbucks
One loyalty platform. Three countries. Millions of members.
Loyalty, ordering, and engagement for Starbucks in Turkey, Kazakhstan, and Azerbaijan. One platform for all three.
The challenge
What they were up against
Loyalty across three countries usually means three platforms. Every change ships three times, and the experience drifts apart.
Starbucks needed one platform that still feels local: one brain, with local payments, partners, and languages in every market.
What we built
One loyalty platform, built to carry millions of members:
One member and rewards engine for all three countries
Mobile ordering connected to store systems in each market
Local payments and partners per country, without copies of the platform
Infrastructure that scales itself through campaigns and rush hours
The outcome
What changed
Today the platform serves 750+ stores and 2M+ app users, with 50,000+ transactions a day and zero downtime. Cloud costs are down about 65%. New features ship about 10x faster, and one change reaches all three countries at once.
Let's build something
exceptional.
One AI upgrade or a full platform — it starts with a conversation.
