StarbucksThe app. The customer platform. Everything behind it.
A connected digital experience for Starbucks, bringing the customer app, CRM, loyalty, backend and infrastructure into one platform that serves three markets.
- Sector
- Food & beverage
- Markets
- Türkiye, Kazakhstan & Azerbaijan
- Engagement
- Apps and business tools
StarbucksCustomer app
What Retter builds and looks after
StarbucksThe app. And everything behind it.
An app for customers, rewards that keep them coming back, and the software that keeps it all running across Türkiye, Kazakhstan and Azerbaijan.
Order, pay and earn rewards.
Customers can find their rewards, make payments and receive offers in one app.
- An app for customers
- Rewards and special offers
- Local payments and shop information
The relationship continues behind the screen.
Customers can see their rewards and offers in the app. The same software supports the programme across three countries.
- Customer details in one place
- Membership and rewards
- Offers for customers in each country
One platform. Local connections.
The app connects to local payment providers and the software used in each country’s shops.
- Shared software across countries
- Local payment providers
- Connections to the shops
Built for the everyday. Ready for the rush.
We keep the software working and prepare it for busy campaigns and growing customer numbers.
- Hosting and day-to-day care
- Launching and checking updates
- Ongoing improvements
The whole job.
The app is only part of the job. Here are the tools and connections Retter builds and looks after for this customer.
What Retter brings together.
| Part of the business | What we build and look after |
|---|---|
| Customer app | The mobile experience through which customers interact with the brand. |
| CRM | The customer data and business workflows behind the experience. |
| Loyalty | The rewards and engagement systems that connect customers to the business. |
| Backend & integrations | The services and connections that bring the platform together, including local payment partners in each market. |
| Infrastructure | The AWS foundation for deployment and ongoing operation. |
Built around the business.
Loyalty across three countries usually means three platforms. Every change ships three times, and the experience drifts apart.
Starbucks needed one platform that still feels local: one brain, with local payments, partners, and languages in every market.
What Retter built
- One member and rewards engine for all three countries
- Mobile ordering connected to store systems in each market
- Local payments and partners per country, without copies of the platform
- Infrastructure that scales itself through campaigns and rush hours
Published project outcomes
Today the platform serves 750+ stores and 2M+ app users, with 50,000+ transactions a day and zero downtime. Cloud costs are down about 65%. New features ship about 10x faster, and one change reaches all three countries at once.
These results describe the Starbucks engagement. They are not a forecast for another project or a claim about AI performance.
Talk through the project with us